NTB and NATTA collaborated to showcase the diversity of tourism products at FITUR 2025

KATHMANDU, Jan 29:The Nepal Tourism Board (NTB) collaborated with the Nepal Association of Tour and Travel Agents (NATTA) to make a significant effect during FITUR 2025, which was held in Madrid from January 22 to 26, 2025. With the participation of 25 tour operators from Nepal, the event highlighted Nepal’s diverse tourism offerings and strengthened its foothold in the Spanish tourism market.

Nepal’s pavilion, located at Stall No. 6A03, showcased a wide array of tourism products and destinations under the branding theme “Lifetime Experiences.” Key attractions included Nepal’s iconic offerings in mountaineering, trekking, cultural heritage, and other nature-based tourism activities. The pavilion attracted over 20,000 visitors, many of whom expressed keen interest in Nepal’s rich culture, adventure tourism, and trekking opportunities.

The Spanish tourism market, with its peak vacation season in June and July, presents a significant opportunity for Nepal. FITUR 2025 allowed NTB and NATTA to strategically engage with Spanish travelers and promote Nepal as a premier destination for adventure and cultural experiences.